NVTC Members Connect with the Region's Top Business and Technology-Focused Journalists
On Tuesday, March 20, NVTC hosted a free members-only Meet the Press event to connect NVTC companies with editors and reporters from the area's top business and technology-focused publications. Moderated by NVTC Board Member Evan Weisel of Welz & Weisel Communications, the panel included Dan Beyers of The Washington Post’s Capital Business, Bill Flook of Washington Business Journal, Grant Gross of IDG News Service, David Hubler of Washington Technology and Wyatt Kash of AOL Government.
|(L-R) Meet the Press panelists Dan Beyers, Bill Flook, Wyatt Kash, David Hubler and Grant Gross discussing the best way to reach them at the event.|
During the event, panelists participated in a discussion with attendees, answering questions and sharing tips on the best and worst ways to pitch a story, the best way to reach them and current hot topics of interest including cybersecurity, cloud computing, mobile privacy and innovation. Panelists unanimously agreed that a personal email is the best form of contact – it is crucial to build a personal relationship with reporters and know their focus before pitching to them. In addition, they urged attendees to send them good stories that don’t only produce news, but also insight that readers can take away from the stories and use in their own lives. “Don’t tell me why it’s important to your company,” said Hubler. “Tell me why it’s important to our readers.”
Panelists also answered questions about how social media affects their jobs, how to appropriately follow up on a pitch, deadlines for print and online publications, and the long-term viability of print media.